As we all know, Toyota has faced some difficult challenges over the past 18 months. First it was the issue of unintended acceleration which as proven to be false. The National Highway Traffic Safety Administration (NHTSA) did not find a vehicle-based cause of those incidents in addition to those causes already addressed by Toyota recalls. Then in March, the disastrous earthquake and tsunami caused a disruption to the entire manufacturing base resulting in shutdowns in plants, a shortage in parts, and in turn, a sharp drop in sales and profits.
As we look beyond the crisis and focus on the climb ahead, Toyota unveils the 2012 Camry as the first of 20 new and refreshed Toyota, Lexus, and Scion models arriving by 2013. Since it debuted way back in 1983, Toyota has since manufactured and sold 15 million Camry models across 100 countries. Even more amazing is that of the Camry models built and sold over the last 15 years, 90 percent are still enduring a daily commute on nearly every corner of the planet.
Over the past two years, the competition, Ford, Hyundai, Kia and Volkswagen, have unveiled creations that have been designed specifically to lure buyers from the Camry. And in response, Toyota has now revealed its seventh-generation Camry. Although not an all-new iteration, the outcome is the result of a major mid-cycle refresh. Carrying the same dimensions to the 2011 model, the Camry does get a major nose job with a refreshed headlight design with an integrated chrome grill. This gives it a wider appearance without having to stretch the actual track width. Another major exterior focus is the considerable aerodynamic designs that have been applied. As such, trims are now built with squared-off aero corners at the front and rear.
The most obvious changes appear in the interior with a more open appearance as a result of adjustments to the A- and B- pillar caps, centre console and door control panels. Along with a newly sculpted dash hewn from soft-touch plastic and stitched with a line of contrasting thread for a bit of color.
Under the hood, the powertrains–a 2.5-liter four-cylinder and a 3.5-liter V6, both mated to a six-speed automatic–carry over from its predecessor with slight revisions that result in dramatic improvements in fuel economy. The 268 horsepower V6 model is expected to score U.S. EPA ratings of 21 mpg in the city and 30 mpg on the highway, which equal the four-cylinder Camry of of a couple years ago and nearly match the Sonata’s 2.0-liter turbo four. The new four-cylinder Camry, meanwhile, jumps to the top of the class with expected 25/35 mpg ratings.
All 2012 Camry vehicles are equipped with a class-leading 10 standard airbags, and like all Toyota models, the Camry will feature Toyota’s Star Safety System standard, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD), and Brake Assist. It also features the standard Smart Stop Technology brake-override system. An electronic tire pressure monitoring system is also standard.
The all-new Camry will offer four different model grades to choose from. The entry-level L, value-driven LE, premium XLE and sporty SE grade. The list of standard features are impressive so check out our website for more detail or even better yet, drop by the dealership come this October to experience the vehicle for yourself. Follow us on Twitter and join our Facebook community to be one of the first to be notified once the all-new Camry arrives.