Kelly Blue Book’s kbb.com Best Resale Value Awards recognizes current and forthcoming vehicles for their projected resale value throughout the first five years of ownership. And for 2012, Toyota topped its competition and was named the top brand.
The awards are based on projections from the Kelly Blue Book Official Residual Value Guide, which is determined by a skilled staff of automotive analysts. The projections are based on current vehicle data, sales data, market conditions for each vehicle, competition within vehicle segments, expectations of the future economy and the combined experience of Kelly Blue Book’s residual analysts. The awards honour vehicles expected to maintain the greatest proportion of their original list price after five years of ownership.
The Toyota Camry, the best-selling car in America for nine consecutive years and 13 of the past 14 years, took the honour of Best Resale Value in the mid-size car segment. The Toyota Tacoma compact pickup truck and FJ Cruiser mid-size sport utility (SUV) were named Best Resale Value award winners in their respective vehicle categories and were also among the top 10 vehicles for Best Resale Value.
“Winning the top brand in the Kelly Blue Book Best Resale Value Awards is a very significant honour as it reflects Toyota’s commitment to quality, dependability, and reliability, which ultimately adds up to great value,” said Bob Carter, group vice president and general manager, Toyota Division. “Toyota will continue to deliver the finest cars and trucks consumers have come to expect for over half a century.”
So come in and test drive one of these award winners and experience these vehicles for yourself.