Toyota named automobile “Brand of the Year” in the 2013 Harris Poll Canada EquiTrend® Study

It seems like each new month brings a new award or accolade to Toyota, or here to ToyotaTown London – not that we mind, of course! As the premier new Toyota dealer in Ontario we always love hearing new reasons to be proud of what we do. Most recently, Toyota has been named “Brand of the Year” after receiving the highest Equity score among automobiles included in a 2013 Harris Poll Canada Equitrend Study.


How the EquiTrend Study Named Toyota “Brand of the Year”

This study addressed over 400 brands across 30 categories, and each Equity score was determined through a composite of three measurements: familiarity, perception of quality, and consideration for purchase. Poll takers were asked a series of questions, and the study also provided insights into various other aspects of consumer engagement including consumer connection, brand momentum, brand usage, and social media engagement. The composite score is called the Equity score, and the top brand in each category is named Brand of the Year – this year, for the third year running, Toyota came out on top!

All Smiles from Toyota Canada Headquarters to Our New Toyota Dealer in Ontario

Here at ToyotaTown, we’re proud to be a Toyota dealership in London every time we read about a new distinction like this from Toyota Canada. Here’s what Toyota Canada’s President Seiji Ichii had to say about the honor:

“We spend a lot of time listening to Canadians and adopting their lifestyle wants and needs across our product lineup… We value being recognized as Brand of the Year for the last three consecutive years as this award speaks directly to Canadians’ appreciation and consideration of the quality, value-added vehicles Toyota offers.”

ToyotaTown London

ToyotaTown London

Buy the Best from the Best: Choose An Award Winning Toyota Dealership in London

When you buy a new Toyota near London, whether you shop at a new Toyota dealer in Ontario or a used car dealership in London ON, you’re going to be buying a great car. However, we want to make sure you get nothing but the best not only from your new or used vehicles in London ON, but in terms of excellent customer care before, during, and after the sale as well.

As the premier Toyota dealership in London and DealerRater’s #1 Toyota Dealer in Canada, we’d like you to consider ToyotaTown for your new or used vehicles in London, ON. Our expansive selection, friendly staff, and unbeatable prices make us more than a match for any other new Toyota dealer in Ontario.

Contact us online or call (888) 608-9076 to speak to our associates about how you can get into EquiTrend’s automotive Brand of the Year today!